Multichannel selling guide for Record sellers

What is Multichannel Selling & why do you need it?

Discogs is a treasure trove for Record sellers with it’s vast database that has over 11 million releases. Simply put, Discogs is a music oriented marketplace for trading & transactions. While most music sellers sell only on Discogs, we will be looking at various channels pro sellers sell their music merchandise in addition to selling on Discogs.

The concept of Multichannel selling was followed by sellers mainly to have additional platforms to increase their online visibility which inturn drives sales therby increasing their overall revenue. But things are not as easy as it sounds. As a seller becomes more renowned & sells a huge number of music merchandises, listing your products on multiple platforms, keeping track of orders and updating inventory changes across platforms becomes a hassle.

How to sell on multiple channels?

DisConnect is a music ecosystem which acts as an all in one integration solution for music sellers to completely manage their product, order & inventory across multiple channels. Now as a seller you can sell on Discogs, an eCommerce platform – your online store, on marketplaces & on your POS system, should you have a brick & mortar store.

In this blog, we will be talking about how you can leverage on what Disconnect has to offer. As a music seller, you might be already selling online on your website or you have a traditional brick & mortar store and you want to expand to make a presence online with Discogs. DisConnect’s team of experts brings you intuitive solutions on how you can address these solutions with ease. Better yet, we also have something for music sellers who are already selling on Discogs, so keep reading!

Are you?

DisConnect is a complete order & inventory management solution for Discogs sellers which addresses all the needs of a Discogs seller ensuring that his selling experience is delightful. As a music seller, you might belong to any of the mentioned groups but DisConnect caters to your specific needs. Let’s learn how.

An ecommerce seller looking to sell on Discogs: 

As an ecommerce music seller, you’re already quite adapted to online music selling and you’re now looking to expand into Discogs. Smart choice. Here’s why:

• Discogs has over 11 million releases. How does that help you? Simple. All your music data like titles, track list, images, videos etc are already there. You can simply find and list your product & there are tools out there to automate the process.
• Discogs attracts music enthusiasts from all around the world. There are a lot of sellers who sell on Discogs but the customer base of Discogs is huge considering that Discogs is a renowned music marketplace.

Let’s consider you want to list your products on Discogs from your eCommerce platform. How do you go about that?

To list on Discogs, you will need the Release ID of your product on Discogs. Release ID is the identifier that is used by Discogs to identify your exact product that you plan to sell on Discogs & thereby identifying & using all associated informations like title, tracklist, release date, images, videos, etc., which are already present on Discogs to help create your ecommerce product which tends to have limited data compared to the information which is already available on Discogs.

Note: Even if your ecommerce product’s listing is perfect, Discogs only uses release information that is submitted & accepted by Discogs to list a product on Discogs.

So as a seller, how do you get the release ID?

Finding your exact release ID on Discogs is not as easy as it sounds. This is because most listings on your ecommerce store might have different variants like different sleeve colours and this results in having different release IDs on Discogs. Unless we get the exact match, it is not recommended to list a product on Discogs as customers expect exact details of the product on the listing.

DisConnect’s cataloguing services is the solution you need. Our team of experts will help you narrow down to find your exact release ID based on your existing listing on your ecommerce website. This will help you get the exact release ID for your listings.

Got your Release ID’s. What’s next?

Creating your listings on Discogs is next on the list. DisConnect’s reverse sync     (creating your products from your ecommerce platform to Discogs) can help you achieve creation of your ecommerce listings on Discogs. This will help you sell on both Discogs & your Ecommerce platform while ensuring there’s proper inventory management across platforms. Want to learn more about syncing products with DisConnect. Check it out here

Managing your Orders & Inventory with DisConnect

Connecting several platforms with DisConnect is fine. But what should you do next to take control of your orders & inventory so that they stay updated across multiple platforms? The big answer is: Nothing!

DisConnect automatically manages your inventory levels when there is a change in quantity across any connected platform. Not on that, DisConnect also lets you set various status of how the product appears on our website after a sale eg: Draft, Out of Stock, etc. Protect your Inventory to sell on specific platforms with DisConnect’s product threshold which can be set in bulk for all products in the platform or for specific products. This will help you maximize your revenue by selling your product on the platform which returns the highest returns.

A Brick & Mortar seller looking to sell on Discogs:

As a Brick & Mortar seller, you’re now looking to expand your selling presence online due to recent trends which showcases a massive surge in online sales across the industry leading to increase in revenue for music sellers.

The music collections in your brick & mortar store normally have Barcodes. And should you have the product barcodes for all your products, listing on Discogs becomes a cakewalk. DisConnect’s Bulk Lister allows you to create product listings on Discogs without having the respective Discogs Release IDs of the products.

If you’d like to sync your product inventory between your brick & mortar store’s point of sale & Discogs, you can also achieve that using DisConnect, an all in one platform integration for music sellers.

A seasoned Discogs seller looking to build & expand on his online store:

As a seasoned Discogs seller you are looking to expand your presence online by selling on your own online ecommerce store using platforms like Shopify, WooCommerce, Magento or BigCommerce.

Selling on Discogs is comparatively easier as all relevant music data (release data on Discogs) is readily available and as a seller, you can easily create a listing using the same. However, you don’t have the same convenience for other ecommerce platforms or marketplaces when it comes to listing vinyl, CD’s & other music formats. This coupled with maintaining your inventory across platforms on receiving orders across platforms makes it hard to sell on other platforms.

DisConnect is an all in one order & inventory management solution for music sellers & helps you list products, sync orders & inventories and even integrate with fulfilment services like Royal Mail, ShipStation, etc. Selling on multiple platforms has never been this easy before.

Check out DisConnect now and feel free to drop an email to [email protected] should you have any queries.